MotionIcon UK & Europe latest initiatives focussing on safety. Our unique Out-of-Home (OOH) advertising escalator branding product has now been showcased for passenger safety messages in one of the busiest rail stations in the world being London Bridge station with estimated foot falls in excess of 1 million people per day.

The Network Rail “Love Safety Campaign” has been installed to not only brighten up the escalator assets but to ensure improved measures to identify passenger safety and reduce risk. This bright and bold escalator riser messaging concept attracts attention from passengers during the approach to the escalator and whilst travelling on an escalator offering more time for the safety messages to be read and comprehended.