MotionIcon UK & Europe, has appointed Mike Segrue to chair the company for its expansion plans in 2020.
Mike Segrue was a founding shareholder of Kinetic Worldwide in 2005 and was Global Chief Client Officer shaping worldwide out of home relationships with major advertisers; Unilever, Apple, Miller Coors, Warner Brothers, Tommy Hilfiger, Geox and others.
He left in 2010 when Kinetic was fully acquired by WPP and became a partner at the marketing and media advisory, Workman Partnership. He has helped grow the business over the last decade. Workman Partnership’s clients include Kaspersky, Unilever, Accenture, Vodafone, Pearson, JLL, TAG, Welcome Break and others.
Comment from Chris Harmon, CEO Motion Icon ‘As MotionIcon UK & Europe enter their third year, we are delighted to bring on board Mike Segrue, with his vast world of experience and knowledge of the media industry, he is the perfect fit. MotionIcon UK & Europe continues to expand throughout the United Kingdom, now branching into Ireland, and with Mike on the team, we can only see success moving into 2020. Our European arm of the business has also extended into business opportunities across 37 countries, which Mike will be spearheading alongside myself, so very exciting times ahead. Welcome to our Team Mike, from all of us at MotionIcon UK & Europe.
Segrue said: ‘ I’m thrilled to be joining Chris Harmon and his team at MotionIcon UK & Europe. Whilst digital out of home rightly continues its expansion, the relationship between audiences and OOH media is still driven by ‘wow factor’ and the quality and impact of Motion Icon’s unique escalator advertising has that. In a mall or transport environment, it really becomes a memorable brand experience.’
MotionIcon has traction across Network Rail, and several shopping mall owners and clients nationally. Works have included brands such as Converse, Adidas, Nike, Estee Lauder, Paco Rabanne, Disney, Marvel, Warner Brothers, Lego etc, and Landlord clients include the likes of Westfield Stratford, Network Rail, Mall Solutions Europe, and many more…